|Date||Oct 20, 2021 08:30 AM – 12:30 PM (4 hours)|
|Elements of digital style for public managers flyer|
Optimize your digital content to reach your full audience
Strunk & White’s The Elements of Style gave generations of communicators trustworthy guidelines for writing and editing quality print publications. But times have changed since 1919, when Professor Strunk wrote “the little book” for his English classes. This update provides similarly practical guidelines for digital marketers, editors and designers. Learn styles for digital layout, content and text you can apply immediately with confidence.
By the end of this class, you should be able to:
Agenda for the day:
Elements From Document History: 2 principles as true today as ever
Elements Of Digital Layout: Information design for digital publications
Elements Of Digital Content: Alternatives to the inverted pyramid
Elements Of Digital Text: New rules when space is at a premium
Elements Of Digital Visuals: Images, color, charts, infographics
Elements Of The Digital Landscape: Where does digital style fit in the organization?
Instructor: Kyle Henderson (MS, UW-Whitewater) leads information design and publishing at UW-Madison’s DoIT Communications. He began his career as a copywriter and has more than 20 years’ experience editing digital and print publications. He has a master’s in communication and is an expert in writing for influence.
“The content is very relevant and the instructor did a good job of keeping people engaged even though it was virtual!”
“Identified trends I have seen, but hadn’t thought to be ‘standard’ or substantial enough yet to implement. And gave me better ways to describe the trends to communicate them to clients.”
“Kyle’s knowledge of history and current trends of digital style is extensive. Appreciate his ability to prove his point at sites and knowledge of wp and successful responsive design.”